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Meet Lori Kirksted

Hi, I’m Lori, the heart and soul behind Content Uncomplicated.

I like to call myself a "content-first marketer," but that’s not exactly what I set out to be when I started my career. I tried out all kinds of marketing roles in different organizations, learning the ropes one interaction and assignment at a time. I loved it all, but it didn't take long for me to realize that content was at the center of it all, driving every strategic move and decision in my marketing playbook.

Remember when "Content is king" was the buzz phrase on everyone's lips? Fast forward to today, and content doesn't just wear a crown—it leads the entire roundtable discussion as the linchpin, the mastermind, and the navigator. Simply put, content is knowledge, and in this industry, knowledge is undeniably power.

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I love what I do, but my journey here was anything but a direct path. In fact, I didn’t technically study Marketing as an undergrad. I started out as a music major, which lasted for approximately 3.7 milliseconds.

 

After realizing that studying music was a huge mistake, I took on an extra-heavy but super diverse course load to help me figure out what I was going to do with my professional life. In the end, I ended up studying Philosophy.

 

That’s right, Philosophy. My parents were glad I realized music wasn't for me, but Philosophy? Really? I had my reasons.

What does that have to do with marketing? When you peel back the presumed layers of pretense, my philosophy courses were all about communication, critical thinking, forming arguments, and understanding human nature—essentially, the heart of marketing. With my mix of writing, language, and multimedia classes alongside philosophy, I decided that I had found my new home in the wonderful world of marketing.

After college, with Dunning-Kruger in full effect, I dove headfirst into freelance marketing writing, taking on any work I could get my hands on. Realizing I didn’t actually know what I was doing, I decided to pile on more student loan debt and attend grad school for Integrated Marketing Communications. To pay the bills, I worked in client services at a small marketing incentives firm that I still call my first big girl marketing job to this day.

Dipping my toes into corporate America was a great experience, but I wouldn't say it was scratching any creative itch. Grad school sparked something inside me, and that's when I decided to go all in and launch my own lifestyle brand—one that blended purpose with commerce, anchored by a commitment to supporting the arts in public schools.

 

Big ideas, right?

This is where I learned the value of taking risks and the lessons you learn from failure — you need to skin your knees a few times to learn how to avoid those pebbles on the street.  Despite the fun, freedom, and creativity filling my days, deep down I knew I needed some structure to take my career up a notch.

Next came my agency era, which I can only describe as memorable. Beginning as a content strategist, I rose through the ranks to manage a content team with a combined multimillion-dollar portfolio. I cut my teeth on large-scale content strategy, team management, and client relationships—but agency life is no joke, people. The trauma bonding and late-night drinks were fun for a while, but I didn't want to live that life long term.

The turning point came when I was recruited to build an in-house content marketing function from scratch at an EdTech SaaS company. Over the next eight years, I hired a powerhouse team, along with dozens of external freelancers, and strategically positioned us like an in-house content agency to make content work better across the entire company, not just in marketing. This transformation continued as the company itself evolved, being acquired multiple times and ultimately integrated into a house of brands.

After 8.5 years, a corporate shake-up handed me a severance package and a golden opportunity: the kick I needed to launch my own content venture, Content Uncomplicated. Every twist and turn in my career, from each "oops" to every "hell yes!" moment, has been funneled into this operation. It's not just my business; it's the essence of my professional life's work.

I started Content Uncomplicated because I despise unnecessary complexity and knew I had a way to help people tackle one of their business's biggest challenges: content creation. Consultants, agencies, and freelancers are a dime a dozen, but with me, you're not just getting random tips and tricks that don’t make a real difference; you're getting the complete playbook from someone who's been in the trenches and come out the other side. 

So let’s cut to the chase. If you’re tired of overcomplicated strategies and want content that delivers, you're in the right place.

 

I'm not just offering a service—I'm offering a partnership to build your success story.

 

Welcome to the world of uncomplicated content. Let’s make your message heard, loud and clear.

Your Uncomplicator-in-Chief

Lori Kirksted

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